A hand-crafted bold display typeface

Hetveem

Team

Aliyah Baruso
Lucy Hopkinson
Shreya Balaji
Youjean Cho

Tools

Photoshop
Illustrator
Figma
Glyphs

Pakhuis Het Veem (warehouse)

This warehouse was build due to the increase in trade following the construction of the Noordeekanaal (North Sea Canal). It was used to store goods such as tea, coffee, and tobacco near the end of the 19th century. It now serves as a theater, gallery, and office. The aim of this project was to use the lettering on the side of the building to develop a typeface. Het Veem is a bold, display, sans serif that celebrates the unique character of it's inspiration.

The making of

Each letter was hand-drawn on vellum paper which allowed for an exploration of form through quickly produced letter iterations.

Remote Work

‍This typeface was developed during the COVID-19 pandemic. As a result, collaborative work took place online. During group collaborative sessions on Figma, we scanned and uploaded sketches to a shared board to develop a cohesive visual system