Starflower coffee
Starflower Coffee is a roaster based in Seattle that holds community and equity as core values. I created a visual identity that not only celebrates the magic of good coffee but also tells the story behind each cup.
TIMELINE
2 months
TOOLS
InDesign, Photoshop, Illustrator, Procreate
LOCATION
Seattle
ROLE
Designer, Illustrator
To capture the themes of warmth and magic, I selected a color palette of rich tones–Purple evokes spellcasting and starflower blooms, while yellow recalls sunlight and toasty coffee. The starflower typography was designed to stand out on the shelf, and communicate the warmth and character introduced by human craft.
